Organic leads against Atlanta, Sanlam and Axa
SEO for an insurance broker in Morocco, competing directly with Atlanta, Sanlam and Axa. Organic leads from the first month.
oddo.maWhat the numbers show
19 Feb – 7 Aug 2026 · Google Search Console
Over the last 28 days: 83 clicks, 8.77K impressions, position 12.7.
Search Console, performance and AI visibility
Organic growth over 6 months
Search Console (19 Feb – 7 Aug 2026): 410 clicks, 45.1K impressions and average position 11.5 against major insurers.
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28-day momentum
Last 28 days: 83 clicks, 8.77K impressions and position 12.7 — organic flow stays active month after month.
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Mobile performance
Mobile PageSpeed Insights: performance 91, accessibility 93, best practices 100 and SEO 100 — a clean technical foundation on phones.
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Desktop performance
Desktop PageSpeed Insights: performance 94, accessibility 96, best practices 100 and SEO 100 — LCP at 0.8s.
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Cited by ChatGPT in Maarif
For “courtier assurance maarif”, ChatGPT cites ODDO Assurances 5th of ten brokers, rated 4.9/5 — the extension of structured data work.
Talk about your project →A site that is fast, accessible and clean for search engines
Mobile
- First Contentful Paint1.7 s
- Largest Contentful Paint3.0 s
- Total Blocking Time0 ms
- Cumulative Layout Shift0,024
- Speed Index4.3 s
Desktop
- First Contentful Paint0.2 s
- Largest Contentful Paint0.8 s
- Total Blocking Time0 ms
- Cumulative Layout Shift0,012
- Speed Index2.3 s
PageSpeed Insights · Lighthouse · 100/100 on SEO and best practices across both profiles
Recommended by ChatGPT, rated 4.9 on Google
Asked about “courtier assurance maarif”, ChatGPT cites ODDO Assurances in its selection of ten brokers in the district — with address, telephone and rating — alongside firms established far longer. The entry shows 4.9/5, the highest rating in the selection. This is the direct extension of the structured-data work: being findable by search engines, and also citable by assistants.
ChatGPT · answer to the query “courtier assurance maarif”
The starting point
Oddo is a Moroccan insurance broker competing in a market dominated by firms with far greater recognition and incomparably larger media budgets.
What needed solving
To exist in organic search against Atlanta, Sanlam and Axa, without depending solely on paid acquisition to generate quote requests.
How we went about it
- 01
Site and technical foundations
Design and development of a site built for conversion and indexation.
- 02
SEO foundations
Architecture, intent pages and technical foundations put in place.
- 03
Visual identity
Graphic design aligned to a positioning credible against the majors.
The stack used
Design
Development
Infrastructure
Analysis & tracking
The scope
- Website design and development
- SEO foundations put in place
- Graphic design and visual identity
Against Atlanta, Sanlam and Axa, SEO brought us leads in the first month — organic visibility that genuinely complements paid acquisition.
See also
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