How much does content production cost?

A community management plus SEO content package runs between 8,000 and 20,000 MAD per month depending on publishing volume, shoot frequency and editorial scope. Standalone video and drone work typically falls between 15,000 and 45,000 MAD depending on the brief.

Do you shoot in-house or subcontract?

In-house. Photography and video are internal capabilities, which keeps art direction connected to commercial intent and removes a layer of margin.

Do we own the images?

Yes. Assets are delivered with usage rights; the library is yours.

Can you shoot outside Casablanca?

Yes. Our office is in Casablanca and we travel for shoots across Morocco — Rabat, Marrakech, Tangier, Fez and Agadir are routine.

Why does editorial content matter if we just need photos?

Because photography converts a visitor who already arrived, while editorial content is what brings them. Producing only images means paying for every visitor through advertising.

Content Production Morocco | Photo, Video & Editorial

Cities we cover

THE PROBLEM

Community management: beyond posting

Publishing without strategy, without internal linking and without a connection to your campaigns fills a calendar rather than feeding growth. Unless content is tagged by job — attract, convert, nurture — every post is an isolated expense.

Free editorial brief →

An editorial calendar full of isolated posts, with no internal linking and no connection to campaigns

OUR APPROACH

Our content & social media approach in Morocco

SEO writing: a structured article linked to its keyword clusters

Web and SEO writing

In-depth articles, pillar pages and enriched FAQs aligned to your keyword clusters. Every piece is optimised on-page without sacrificing readability or conversion copywriting.

SEO editorial brief →

One piece of content adapted into a carousel, a vertical video and an ad

Social media and visual content production

LinkedIn carousels, Instagram reels and tone adapted per audience. One article becomes a carousel, a newsletter extract and an ad — without lazy duplication.

Social media strategy →

Editorial calendar: every piece tagged by its job

Three jobs, one editorial calendar

Every piece is tagged by its job: attract (SEO), engage (social), convert (landing pages, ads) or nurture (email). Editorial depth, internal linking and E-E-A-T signals built in.

Content and calendar audit →

DELIVERABLES

What's included

Strategic brief aligned to current SEO clusters or campaigns
Research and angle validation with your subject-matter team
Writing, editing and on-page optimisation
Publishing, internal linking and social distribution
Performance review at 30 and 90 days

Get a content plan →

PROOF

Content production results in Morocco

CASE STUDY

Wedecine

A multichannel content engine for steady audience and organic traffic growth.

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Social audience growth (TODO)

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Average engagement per post (TODO)

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Organic traffic to the site (TODO)

TODO: client metrics to confirm (exact figures, period, scope).

Split by format

SEO articles 40%

Short video 35%

Social & carousels 25%

Average engagement / post

M1 M2 M3 M4 M5 M6

Engagement rate — illustrative data

View the Wedecine project →

We had the editorial talent — what was missing was the system. Now every piece feeds the next, and inbound enquiries arrive through the content.

Dr. Karim L.

Founder — Wedecine

Wedecine — healthcare content production

Boost your visibility →

METHOD

Our process

Week 1

1 Long-form SEO content

In-depth articles (1,500–3,000 words), pillar pages, enriched FAQs and updates to existing content to resolve cannibalisation.

Week 2

2 Conversion copywriting

Landing page copy, ad scripts, email sequences and product pages built around objection and answer.

Week 3

3 Social media

LinkedIn and Instagram editorial strategy, carousels, short reels and tone adapted per platform.

Week 4

4 Visual production

Art direction, product or corporate photography, and variants for web and advertising.

FAQ

Frequently asked questions about content production in Morocco

How many posts per week do you publish?

Depending on the package: three to five posts a week on the main channel, plus adaptations for secondary ones. Quality beats volume — one considered LinkedIn carousel is worth ten generic posts.

What is community management?

Community management is the day-to-day running of your social channels: scheduled publishing, replies to comments and messages, moderation and reporting. It is the link between your brand and your audience online.

How many articles per month do you produce?

Depending on the package: two to eight major pieces a month, plus social adaptations. Quality beats volume — one deep article is worth ten shallow ones.

Do you write in French only?

French is our primary language, and we also work in English — this site is published in both, with hreflang in place.

What budget is needed for social media and content?

A community management plus SEO content package starts between 8,000 and 20,000 MAD per month depending on publishing volume, photo shoots and editorial scope — social only, or social plus blog. We calibrate after a brief on your growth objectives.

Book a strategy call →

Free call · no commitment

Social media agency in Morocco