Wedecine — A content engine for steady audience growth
A content engine for steady audience growth
Context
Wedecine is a health and wellness publisher producing high-quality audiovisual content — interviews, reportage, practical guides. An impressive portfolio, but online visibility that did not reflect the value of the editorial work.
- Sector
- Health & wellness media
- Duration
- 6 months
- Services
- Content production
Where the client stood
Wedecine was producing quality content but irregularly, with no editorial calendar and no SEO strategy. Social presence had stalled, engagement was low, and the site captured no organic traffic despite an impressive portfolio.
TODO — baseline social audience, average engagement and organic traffic before the content engine (irregular publishing — figures to confirm)
One system, phase by phase
Multichannel editorial calendar
A monthly calendar built around health and wellness sector trends, split across blog, LinkedIn and Instagram with measurable objectives per post.
Content production?Long-form SEO content around the portfolio
Production of case studies, technical guides and in-depth articles that build on existing audiovisual expertise to generate qualified organic traffic.
Content production?Social variants & reporting
A one-source-to-five-formats system (video extracts, carousels, reels). Weekly reporting on reach, engagement and leads generated.
Content production?Deliverables & visual transformation
Measurable impact — to be confirmed with the client
Illustrative data — final figures to be confirmed with the client before publication.
Social audience growth
Average engagement per post
Organic traffic to the site
“We had the editorial talent — what was missing was the system. Now every piece feeds the next, and inbound enquiries arrive through the content.”
