Semantic rebuild and migration — more than 20 qualified leads a month
A travel agency based in Marrakech. A semantic rebuild and content architecture to capture high-value US and international leads.
www.moroccoclassictours.comWhat the numbers show
12 last months · Google Search Console
Search Console and traffic sources
Organic growth over 12 months
Search Console: 4.56K clicks, 1.02M impressions and average position 11.9 — the semantic rebuild captures travel demand.
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Analytics sources — Google and ChatGPT
Google accounts for 40.5% of traffic (139,708 sessions); chatgpt.com ranks among the top sources with 1,153 sessions.
Talk about your project →Before / after
Position moyenne : 24.5 → 10.4
6 months vs previous period · Search Console
Where visitors come from
chatgpt.com appears as a traffic source in its own right — structured data makes the site citable by assistants.
Google Analytics
The starting point
Morocco Classic Tours designs bespoke tours in Morocco for a largely American and international clientele, on projects starting in the thousands of dollars.
What needed solving
Capture that demand ahead of the trip, in a market where the competition is global, and convert visibility into qualified enquiries rather than idle traffic.
How we went about it
- 01
Rebuild and migration
Full site design and rebuild, followed by a controlled technical migration.
- 02
Semantic architecture
Content structured around real travel intents rather than isolated keywords.
- 03
Visibility in LLMs
Structured data that lets assistants such as ChatGPT cite the site and direct people to it.
- 04
Image SEO and internal linking
Image search and internal linking used to establish topical authority with a minimum of backlinks.
The stack used
Analysis & tracking
Reporting
Development
The scope
- Full site design and rebuild
- Technical migration, then semantic rebuild
- Structured data generating leads from LLMs such as ChatGPT
- Image SEO used as a traffic lever
- Internal linking as the foundation for establishing topical authority with minimal backlinks
The semantic rebuild transformed our organic visibility: qualified US and international leads every month, with projects starting in the thousands of dollars.
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