SEO, YouTube, social and rebuild — 110K organic clicks and 49M views
A premium media and news publisher based in Casablanca. Web rebuild and business features, editorial SEO (Discover & Google News), social media and YouTube SEO — a complete set-up for readers in Morocco and worldwide.
www.mcg24.comWhat the numbers show
SEO · 12 months GSC · YouTube · 365 days · Social · client figures
SEO, YouTube and site rebuild
Organic growth over 12 months
Search Console: 110K clicks and 11.7M impressions — editorial SEO foundations (Discover & Google News) drive traffic over time.
Talk about your project →
YouTube Studio — 49M views
365 days: 49.0M views, 817.8K watch hours and +49.6K subscribers — YouTube SEO and formats built for discovery.
Talk about your project →
Site before the rebuild
Previous homepage: dense layout, dated navigation and grids — a reading experience that needed modernising.
Talk about your project →
Site after the rebuild
New homepage: clearer hierarchy, business modules (radio, news) and a modernised reading experience for the media brand.
Talk about your project →
Search Console — recent period
June–July 2026: 7.13K clicks, 717K impressions and average position 8.7 — SEO momentum continues.
Talk about your project →Before / after — Search Console
Position moyenne : 7.6 → 6.5
28 days vs previous period · Search Console
The starting point
MCG24 is a premium news publisher based in Casablanca, with a newsroom publishing continuously, a YouTube channel and social accounts — and a site carrying years of archives on a dated reading experience.
What needed solving
Rebuild without losing 70,000 links, put in place an editorial SEO foundation (Discover, Google News) the newsroom can maintain alone, and make YouTube and social work as reach levers rather than as article relays.
How we went about it
- 01
UX rebuild & business functions
A new reading experience, Moroccan services (weather, prayer times, on-duty pharmacies) and 70,000 301 redirects.
- 02
Editorial SEO foundations
On-page work, internal linking, Discover and Google News — then SOPs and training so the newsroom can run it alone.
- 03
Social media
Carousels and posts reworked for retention, with the cadence adjusted week by week.
- 04
YouTube SEO
Optimisation of titles, thumbnails and click-through rate across the whole video catalogue.
The stack used
Design
Development
Infrastructure
Analysis & distribution
The scope
- A complete web and UX rebuild, migrating 70,000 links with 301s
- Development of weather, prayer-time and on-duty pharmacy features
- Editorial SEO, Discover and Google News — internal linking at site scale
- SOPs and a one-day training session for the newsroom team
- Social media art direction — carousels, posts and an iterative cadence
- YouTube SEO strategy — titles, thumbnails and click-through rate
- Graphic design and variants
Discover, Google News and careful internal linking transformed our newsroom: more readers in Morocco and internationally, with a team of journalists trained to optimise every article.
See also
Get similar results
Let's talk about your project — a free call, no commitment.
Book a strategy call →