From zero backlinks — clicks doubled and impressions up tenfold in a month
A premium print and digital publication based in Rabat, dedicated to Moroccan culture, heritage, gastronomy and lifestyle, for readers around the world.
medinamoroccomagazine.comWhat the numbers show
3 last months · Google Search Console
Search Console, momentum and ChatGPT
Organic growth over 3 months
Search Console: 977 clicks, 44.5K impressions and average position 7.3 — starting from zero backlinks.
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28-day momentum
Versus previous period: clicks ×2.7 (216 → 597) and impressions ×8 (4.72K → 38.5K) — clear acceleration from semantic SEO.
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Traffic from ChatGPT
Analytics: chatgpt.com among the sources with 53 sessions — semantic structure makes the magazine citable by assistants.
Talk about your project →Before / after
Position moyenne : 7.9 → 7.2
28 days vs previous period · Search Console
Where visitors come from
Clicks from ChatGPT with no backlinks at all — semantic structure alone is enough to make the site citable.
Google Analytics
The starting point
Medina Morocco Magazine is a premium print and digital publication based in Rabat, aimed at an international readership and positioned around culture, heritage, gastronomy and lifestyle.
What needed solving
The site started from zero backlinks. All the growth therefore had to come from content structure and internal linking, with no external authority to lean on.
How we went about it
- 01
360° go-to-market strategy
A three-month communications plan covering Facebook, Instagram, TikTok, LinkedIn, X and the site.
- 02
Social content built to travel
Highly shareable carousels built for the client's defined ideal customer profile.
- 03
Semantic SEO without backlinks
Optimisation of existing articles and an internal linking structure: traffic doubled on that lever alone.
- 04
Visibility in LLMs
Clicks generated from ChatGPT alongside conventional search.
The stack used
Creative
Distribution & measurement
Analysis & tracking
The scope
- A three-month go-to-market strategy across 360° communications: Facebook, Instagram, TikTok, LinkedIn, X and the site
- Highly shareable carousels designed for the client's defined ideal customer profile
- Optimisation of existing articles and an internal SEO linking structure
- Traffic doubled on internal linking alone, through semantic SEO and without backlinks
- Clicks generated from ChatGPT
- Premium collaborations secured with Mawazine, Opel, BYD and Patchi
Starting with no backlinks, the semantic rebuild opened a flow of international readers — and premium partnerships with names such as Mawazine.
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