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CASE STUDY · WEB, SEO & DESIGN

Website, SEO foundations and visual identity

Site design and development, SEO foundations and graphic design.

Experius · —

www.experius.ma
Measured results

What the numbers show

76Organic clicks
2.77KImpressions
21Indexed pages
100PageSpeed SEO score
88Desktop performance
68Mobile performance

Google Search Console · PageSpeed Insights

Proof & screenshots

Growth, performance and site pages

Experius — Google Search Console, organic impressions and clicks growth (76 clicks, 2.77K impressions)

Measured organic growth

Search Console over 3 months: 76 clicks, 2.77K impressions, and a clear upward impressions curve after launch.

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Experius — Google Search Console indexing, 21 indexed pages

Google indexing

21 indexed pages — architecture, sitemap and markup let Google discover and index content quickly.

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Experius — PageSpeed Insights desktop, SEO score 100/100 (performance 88)

Desktop performance

PageSpeed Insights: SEO 100/100, accessibility 100, best practices 100 — performance 88, LCP at 1.1s.

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Experius — website homepage hero and navigation

Homepage

Hero, navigation and brand message — “Audit & consulting, without unnecessary complexity” — set from the first screen.

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Experius — Our values page, website design and content

Our values page

A dedicated page for firm culture: technical rigor, trust and concrete results, in the Experius visual identity.

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Experius — approach and statistics section on the website

Approach and proof points

Approach block with photo, copy and metrics (15+ years, 200+ clients, 100% satisfaction) to anchor credibility.

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Experius — areas of expertise carousel on the website

Areas of expertise

Expertise carousel (accounting, audit, advisory, legal…) — a structured offer covering compliance and performance.

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Experius — Tax optimisation case study page on the website

Tax optimisation case study

Case study template with project meta (sector, duration, team) to demonstrate the firm’s expertise.

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Experius — blog article page on the website

Blog articles

Editorial structure for content and SEO — news and indexable articles, with author, date and reading time.

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Experius — Who we work for section, target audiences on the website

Who we work for

Audiences section (SMEs, groups, start-ups, associations…) — clear targeting of the firm’s client profiles.

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Experius — PageSpeed Insights mobile, SEO 100/100 (performance 68, accessibility 96)

Mobile performance

Mobile PageSpeed: SEO 100, accessibility 96, best practices 100 — performance 68, SEO foundations intact on phones.

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Experius — Google Search Console, early organic traction (14 clicks, 184 impressions)

Early Search Console signals

Early phase: 14 clicks and 184 impressions — the starting point before organic growth.

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The context

The starting point

Experius asked us to rebuild its online presence: site, search foundations and visual identity treated as a single piece of work.

The challenge

What needed solving

To have a site that works both as a credible shop window and as a technical foundation usable for search — rather than one needing a rebuild as soon as the first campaign runs.

Our approach

How we went about it

  1. 01

    Design and development

    A site built for performance and indexation.

  2. 02

    SEO foundations

    Architecture, markup and technical foundations in place from go-live.

  3. 03

    Graphic identity

    Design aligned to the brand's positioning.

Tools & technologies

The stack used

Design

FigmaWireframes & design system
Adobe IllustratorVisual identity

Development

Next.jsReact framework
TypeScriptTyping
Tailwind CSSStyling
WordPressCMS

Infrastructure

VercelHosting
CloudflareCDN & security
What we delivered

The scope

  • Website design and development
  • SEO foundations put in place
  • Graphic design and visual identity

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