CASE STUDY · WEB, SEO & DESIGN

Website, SEO foundations and visual identity
Site design and development, SEO foundations, graphic design and social media set-up. The client began ranking on a new domain.
www.furnishhomes.ma
The context
The starting point
Furnish Homes was launching its online presence on a recently registered domain, needing a site, SEO foundations and a social media kit at the same time.
The challenge
What needed solving
To start from a new domain and establish visual credibility, search foundations and a social publishing rhythm in parallel.
How we went about it
- 01
Design and development
A site built for performance and indexation.
- 02
SEO foundations
Architecture and technical foundations laid from launch.
- 03
Identity and social media
Graphic design and a template kit for publishing consistently.
The stack used
Design
FigmaWireframes & design system
Adobe IllustratorVisual identity
Development
Next.jsReact framework
TypeScriptTyping
Tailwind CSSStyling
WordPressCMS
Infrastructure
VercelHosting
CloudflareCDN & security
The scope
- Website design and development
- SEO foundations put in place
- Graphic design and visual identity
- Social media set-up: story templates, carousels, Reels covers and highlight icons
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