B2B lead generation, digital prospecting and inbound — a scored CRM pipeline, multichannel sequences, and every prospect with an owner and a next step.
Lead generation in Casablanca: pipeline as a system
A contact list with no stages, no scoring and no owner is not a pipeline — it is an address book. Until every lead has a clear next step in the CRM, your sales team spends its time qualifying instead of closing.
Lead magnets, webinars and smart forms qualify at the point of capture rather than after three follow-ups. Thank-you pages segment by profile and UTM attribution ties every lead to its source.
Email, LinkedIn and call sequences orchestrated with company-level personalisation. Enriched lists, verified contacts and GDPR compliance for European prospects.
MQL and SQL criteria defined with your sales team: budget, authority, need, timing. Automatic scoring rates every lead and triggers a sales alert at the SQL threshold.
Qualified strategy calls doubled through structured outbound.
B2B lead generation: multichannel sequences
Email alone is no longer enough. We orchestrate email, LinkedIn and calls with tested intervals and messages suited to each channel. A prospect who opens three emails without replying gets a different LinkedIn touchpoint.
Yag Consult doubled its qualified strategy calls per quarter with this approach — ICP lists, personalised sequences and aligned capture pages.
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Qualified strategy calls / quarter (TODO)
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Outbound reply rate (TODO)
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Inbound cost per lead (TODO)
TODO: client metrics to confirm (exact figures, period, scope).
Segmentation by sector, size, geography and intent signals — hiring, fundraising, leadership change. Data enrichment and contact verification.
Week 2
2 Multichannel sequences
Email, LinkedIn and calls — orchestrated with tested intervals and messages. Personalisation at company level, not just {firstname}.
Week 3
3 Inbound funnel
Lead magnets, webinars, smart forms and thank-you pages that qualify. Connected to both paid and organic campaigns.
Week 4
4 CRM scoring and automation
Scoring rules, sales alerts, automated tasks and pipeline-to-revenue reporting.
Week 5
5 Continuous optimisation
Weekly reviews of reply rates, A/B tests on subject lines, and ICP adjustments based on SQL conversions. A pipeline improves by iteration, not by resetting.
FAQ
Frequently asked questions about lead generation in Casablanca
A qualified lead matches your ideal customer profile and shows measurable interest — a download, a reply to a sequence, a visit to the pricing page. A marketing qualified lead is scored by marketing; a sales qualified lead is confirmed by sales after direct contact.
Outbound produces first meetings within three to six weeks, which makes it ideal for validating messaging. Inbound compounds over two to four months through SEO and content. We usually recommend running both: outbound for the short term, inbound for durability.
We build the scripts, lists and CRM. Calling itself can stay with your team or be supported depending on the package. Our strength is the architecture of the system, not running a call centre.
We work to GDPR for European prospects and to local good practice. Clear opt-out, lawfully sourced data, and no untargeted bulk sending.
Outbound produces first meetings within three to six weeks. Inbound compounds over two to four months depending on your existing content and SEO. We set monthly milestones at kick-off.
A structured outbound plus inbound pipeline generally starts between 12,000 and 30,000 MAD per month depending on sequence volume, CRM tooling and scope — outbound only, or the full mix. We quote after defining the ICP and auditing your existing stack.
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