Yag Consult — Qualified strategy calls doubled
Qualified strategy calls doubled
Context
Yag Consult advises executives and SMEs on strategic decisions — transformation, growth, restructuring. Recognised expertise, but client acquisition still too dependent on personal networks.
- Sector
- B2B consulting & strategy
- Duration
- 3 months
- Services
- Lead generation
Where the client stood
Yag Consult depended on word of mouth to win new B2B clients. Prospecting was manual, with no scoring and no automated sequences, and the website was not capturing high-intent visitors. The sales team spent more time hunting for contacts than closing engagements.
TODO — baseline strategy calls per quarter, outbound reply rate and inbound cost per lead before restructuring (manual prospecting — figures to confirm)
One system, phase by phase
ICP & listes prospects qualified
Definition of the ideal customer profile, targeted list building by sector and company size, and contact-data enrichment to prioritise high-potential accounts.
Lead generation?Structured multichannel outbound
Outbound email and LinkedIn sequences deployed across four touchpoints, with per-segment personalisation and reply tracking in the CRM.
Lead generation?Inbound funnel & automated routing
Sector lead magnets, automatic scoring in the CRM and routing rules to the sales team — every lead tracked from first interaction through to the strategy call.
Lead generation?Deliverables & visual transformation
Measurable impact — to be confirmed with the client
Illustrative data — final figures to be confirmed with the client before publication.
Qualified strategy calls / quarter
Outbound reply rate
Inbound cost per lead
“We used to spend our days hunting for contacts. Now the pipeline feeds the sales team — we finally focus on closing.”
