Publishing without strategy, without internal linking and without a connection to your campaigns fills a calendar rather than feeding growth. Unless content is tagged by job — attract, convert, nurture — every post is an isolated expense.
In-depth articles, pillar pages and enriched FAQs aligned to your keyword clusters. Every piece is optimised on-page without sacrificing readability or conversion copywriting.
LinkedIn carousels, Instagram reels and tone adapted per audience. One article becomes a carousel, a newsletter extract and an ad — without lazy duplication.
Every piece is tagged by its job: attract (SEO), engage (social), convert (landing pages, ads) or nurture (email). Editorial depth, internal linking and E-E-A-T signals built in.
A handmade object sells on image and on story. At a distance the buyer cannot touch the leather or judge the thickness of a glaze: content quality is literally what replaces physical inspection.
We produce three families of content in Fez. Product content — detailed photography, macro on the material, in context — which carries conversion. Workshop content — the gesture, the tool, the named artisan — which carries price. And editorial content — origin, technique, lineage — which carries search visibility and feeds citations in answer engines.
That last point is routinely overlooked: a page that explains precisely what zellige or vegetable tanning is gets cited, quoted and linked. It is the content that builds a producer's authority against the resellers who outrank them.
METHOD
Our process
Week 1
1 Long-form SEO content
In-depth articles (1,500–3,000 words), pillar pages, enriched FAQs and updates to existing content to resolve cannibalisation.
Week 2
2 Conversion copywriting
Landing page copy, ad scripts, email sequences and product pages built around objection and answer.
Week 3
3 Social media
LinkedIn and Instagram editorial strategy, carousels, short reels and tone adapted per platform.
Week 4
4 Visual production
Art direction, product or corporate photography, and variants for web and advertising.
FAQ
Frequently asked questions about content production in Fez
Depending on the package: three to five posts a week on the main channel, plus adaptations for secondary ones. Quality beats volume — one considered LinkedIn carousel is worth ten generic posts.
Community management is the day-to-day running of your social channels: scheduled publishing, replies to comments and messages, moderation and reporting. It is the link between your brand and your audience online.
Depending on the package: two to eight major pieces a month, plus social adaptations. Quality beats volume — one deep article is worth ten shallow ones.
French is our primary language, and we also work in English — this site is published in both, with hreflang in place.
A community management plus SEO content package starts between 8,000 and 20,000 MAD per month depending on publishing volume, photo shoots and editorial scope — social only, or social plus blog. We calibrate after a brief on your growth objectives.
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