Most agencies deliver endless audits and unlinked content — traffic that doesn't pay the bills. Without an architecture aligned to search intent and pages that convert, SEO stays a cost line rather than a revenue lever.
We audit themes, plugins, caching and URLs to clear the technical debt that slows crawling. Schema markup, internal linking and money pages — without sacrificing how easily your team can edit the site.
Collections, product pages and cross-category linking are what structure e-commerce search. We fix product feeds, faceted filters and orphan pages while preserving the mobile-first experience.
Multilingual URLs, hreflang, pagination and duplication are handled before we accelerate publishing. We prioritise the pages with the highest margin potential and build clusters around product ranges.
Google Business Profile, location pages and consistent NAP strengthen local presence without replacing the national strategy. City pages support, service pages lead — never the other way round.
SEO for an insurance broker in Morocco competing directly with Atlanta, Sanlam and Axa — organic leads from the first month.
Measured results
Over three months (April–July 2026) Oddo generated 31K impressions and 226 organic clicks at an average position of 11.7 — against the insurance majors. First leads arrived in month one, without relying solely on paid advertising.
31K
Impressions (3 months)
11,7
Average position
226
Organic clicks
Clicks vs previous period
58
80
Prev. 28d28 j.
+38% · Google Search Console — Oddo
Organic visibility
0,7% → 1,4%
Prev. 28d28 j.
Average CTR · Position 11.9 (vs 12.3) · Search Console — Oddo
Fez concentrates leather, ceramic and textile artisans, an agrifood sector and cultural tourism anchored on a listed medina. Most of these businesses are under-digitalised: they cede their queries to marketplaces and directories that resell their own production.
In practice this means queries like “Fez craft”, “Fez leather”, “Fez medina riad” or “Fez cultural stay” face far weaker organic competition than in Casablanca or Marrakech. A properly structured site with indexable product pages and coherent internal linking ranks in months where the Casa–Rabat corridor would take years.
We work two fronts in parallel: local SEO, which captures the visitor already on the ground or planning a trip, and international e-commerce SEO, which addresses the European buyer looking for Moroccan artisan production. Fès Shore adds a third segment — offshoring and services — with its own B2B queries.
METHOD
Our process
Week 1
1 Technical and semantic diagnosis
A full crawl, Core Web Vitals, indexability, cannibalisation and competitive gaps across Google.fr and Google.ma. We find the leaks before writing a line of content.
Week 2
2 Cluster architecture
Keywords grouped by intent and by pillar page. Internal links, anchors and supporting pages defined — the skeleton of your organic position.
Week 3
3 On-page and technical optimisation
Schema markup, metadata, heading structure, internal linking, crawl-error fixes and improvements to the performance signals Google measures.
Week 4
4 Editorial velocity and authority
High-value content production — not 400-word articles. Ethical link acquisition, digital PR and E-E-A-T signals reinforced by our press recognition (TechBehemoths #1 Morocco 2025, CMO Times, Marketer Magazine).
FAQ
Frequently asked questions about SEO in Fez
A structured SEO engagement generally starts between 8,000 and 25,000 MAD per month depending on site size, sector competition and scope — technical only, or technical plus editorial. We quote after an initial audit that identifies the highest revenue-impact levers.
An SEO audit is a full diagnosis of your site: technical (speed, indexation, errors), semantic (keywords, cannibalisation, gaps) and competitive. Ours ends with a prioritised plan — not an 80-slide PDF with no decisions in it.
SEO builds durable visibility; Google Ads produces immediate traffic. In competitive markets like Fez the two complement each other: paid validates which intents convert while organic compounds. We usually recommend a mix, with the paid budget reducing as organic rises.
Technical signals — indexation, Core Web Vitals — show within four to eight weeks. Position gains on competitive queries compound over three to six months. We set quarterly milestones at kick-off.
Yes. We optimise for Google.fr, Google.be and Google.ma. Our team works across the linguistic and competitive differences of each francophone market.
