OTA dependence and margin
Booking and Expedia take 15–25% in commission. Every direct booking improves cash flow. We work on the booking site, “hotel + city” search, the Google Business Profile and abandoned-basket remarketing campaigns.
Strategy by type of venue
Riad / boutique, Marrakech–Fez: storytelling, visual content, targeted influence.
Resort, Agadir: seasonality, family packages, EU markets.
Business hotel, Casablanca: LinkedIn, corporate rates, conference search.
Channels
- Destination SEO and content
- Meta lookalike audiences from the email base
- Review management and Google responses
- Pre-stay email and loyalty
Deliverables
Booking-funnel audit, room-page rebuild, seasonal media calendar, photography photo/video.
An integrated hospitality approach
Hospitality is not just seasonal advertising: we connect Destination SEO, Google reviews, pre-stay email and remarketing to increase the direct-booking share. Each property gets a media plan set against its target occupancy and segments — leisure, conference, long stay.
We steer the KPIs with your revenue manager: RevPAR index, direct versus OTA share, cost per booking acquired. Creative leads with the real experience — no generic stock photography, which only undermines trust.