Odacieux — Extremely fast pages that convert mobile traffic
Extremely fast pages that convert mobile traffic
Context
Odacieux is a premium perfumery and beauty brand investing heavily in paid acquisition. Mobile traffic accounts for most visits — but the storefront was not converting in proportion to the media budget.
- Sector
- Perfumery & beauty
- Duration
- TODO — engagement duration
- Services
- Web design and development
Where the client stood
Odacieux was losing sales on mobile: slow load times, a complex checkout and overloaded product pages. Paid campaigns were generating traffic, but cart abandonment on smartphones remained very high.
TODO — baseline mobile cart abandonment, LCP and mobile revenue before the rebuild (exact figures to confirm with the client)
One system, phase by phase
Performance-led storefront
Development of a storefront targeting a largest contentful paint under 1.5 seconds on mobile, with optimised images and progressive loading to remove friction at the top of the funnel.
Web design?Simplified purchase funnel
Checkout rebuilt into three steps, fewer fields, visible reassurance and stripped-back product pages to speed up the purchase decision on mobile.
Web design?Modular landing pages & CRO
A modular landing page system for seasonal campaigns, instrumented with heatmaps, CTA A/B tests and reassurance elements.
Web design?Deliverables & visual transformation
Measurable impact — to be confirmed with the client
Illustrative data — final figures to be confirmed with the client before publication.
Mobile cart abandonment
Mobile revenue
Campaign landing page conversion
“Our mobile traffic wasn't converting — the rebuild changed that. Every second saved on load time translates directly into completed sales.”
