Mes Travaux Éco — Online visibility tripled in four months
Visibilité en ligne triplée en 4 months
Context
Mes Travaux Éco supports private and professional clients through energy renovation projects — insulation, heat pumps, grant funding — in a highly competitive market where local visibility makes the difference.
- Sector
- Construction & energy renovation
- Duration
- TODO — engagement duration
- Services
- Search engine optimisation
Where the client stood
Despite a strong offer, the brand was struggling to capture organic demand: a technically fragile site, no internal linking, and content unstructured around the local queries that carry real quote intent.
TODO — baseline visibility and organic traffic before the engagement (to confirm with the client)
One system, phase by phase
Technical audit & SEO foundations
A full diagnosis of crawl blockers, correction of indexation errors and optimisation of Core Web Vitals to release crawl potential.
Search engine optimisation?Cluster-based content architecture
Topic silos built around insulation, heat pumps and grants, with pages localised by area and strategic internal linking.
Search engine optimisation?Production & on-page optimisation
Writing and optimisation of pages targeting quote-generating queries, with semantic markup and internal links to the conversion pages.
Search engine optimisation?Deliverables & visual transformation
Measurable impact — to be confirmed with the client
Illustrative data — final figures to be confirmed with the client before publication.
Organic visibility
Top-3 keywords (local)
Qualified organic traffic
“Extraordinary attention to results, not just deliverables. Our online visibility tripled in four months.”
