Bati Cuisine — Acquisition funnels rebuilt — cost per lead down, volume up
Acquisition funnels rebuilt — cost per lead down, volume up
Context
Bati Cuisine designs and builds bespoke kitchens and full renovations for demanding private clients. Their commercial strength is execution quality — but online lead generation was struggling to keep pace with demand on the ground.
- Sector
- Renovation & interior fit-out
- Duration
- 6 months
- Services
- Paid acquisition
Where the client stood
Bati Cuisine was generating leads through Google and Meta, but the campaigns lacked structure: audiences too broad, landing pages poorly aligned to search intent, and incomplete conversion tracking. Cost per lead was rising while volume stayed flat.
TODO — baseline cost per prospect, monthly volume and landing page conversion rate (cost per lead rising, volume flat — exact figures to confirm)
One system, phase by phase
Campaign audit & restructure
A full diagnosis of the Google Search and Meta accounts, then segmentation by buying intent: kitchen quote, full renovation, bespoke fit-out. Budget reallocated toward the highest-value segments.
Paid acquisition?Landing pages & social proof
Dedicated landing pages rebuilt by intent, with simplified forms, client testimonials and systematic A/B testing on the CTAs to maximise qualification.
Paid acquisition?Tracking, attribution & weekly optimisation
Multi-step conversion tracking implemented through GA4, cross-channel attribution, and a weekly optimisation loop on acquisition cost and lead qualification rate.
Paid acquisition?Deliverables & visual transformation
Measurable impact — to be confirmed with the client
Illustrative data — final figures to be confirmed with the client before publication.
Cost per prospect (Google + Meta)
Monthly qualified lead volume
Landing page conversion rate
“MarketMedia thinks beyond campaigns. They rebuilt our entire acquisition system — and the results compounded month after month.”
