Structured Google Ads, Meta Ads and paid search — funnels measured from click to conversion, acquisition cost under control, optimised weekly for Marrakech and Europe.
Many agencies run isolated campaigns and send a monthly PDF. With no funnel, no creative testing and no CRM link, the budget evaporates. Without a structured path from click to conversion, paid acquisition stays a cost line rather than a measurable system.
Campaigns structured by intent — brand, generic, competitor — with aggressive negatives and enhanced conversions. For e-commerce, product feeds segmented by margin with ROAS guardrails.
Fast creative rotation — static, carousel, short video — and lookalike audiences built from your best customers. Advantage+ bounded by acquisition-cost thresholds rather than optimised blindly toward the lowest cost per lead.
Sponsored Content, Message Ads and site retargeting reach decision-makers by function and sector. Display and remarketing complete the mix, with multi-touch attribution and managed budget allocation.
Structured by search intent, with aggressive negative keywords, optimised extensions and enhanced conversion tracking. For e-commerce, product feeds segmented by margin.
Week 2
2 Meta Ads (Facebook & Instagram)
Fast creative testing, lookalike audiences built from your best customers, Advantage+ campaigns bounded by acquisition-cost guardrails, and retargeting segmented by depth of engagement.
Week 3
3 Attribution and measurement
Pixels, Conversions API, server-side events where needed, and unified dashboards. We optimise for cost per qualified customer acquired — not for the lowest cost per lead.
FAQ
Frequently asked questions about online advertising (Google Ads & Meta Ads) in Marrakech
We recommend a minimum media budget of 15,000 MAD per month (or the euro equivalent) to get statistically usable data within four to six weeks. Below that, the algorithms do not see enough conversions to optimise. The budget is then adjusted against target acquisition cost and observed return.
Google Ads captures active intent through search; Facebook Ads is stronger for prospecting and visual retargeting. In the Marrakech market the mix depends on your offer: B2B services are usually Google-first, e-commerce and lifestyle usually Meta-heavy. We test both on parallel budgets before optimising the split.
We manage end to end: structure, creative, bidding and reporting. You keep ownership of the account and full visibility through our Notion dashboard.
Systematic exclusions, creative A/B tests, ad sets paused below the acquisition-cost threshold, and a weekly review of search terms and placements.
We recommend an initial three-month engagement so the algorithms can learn and creative testing can produce usable data. Media budget (minimum 15,000 MAD per month) is separate from management fees, which are quoted after an audit of your existing accounts.
